Voluntary Benefits

Help Employees Anticipate The Unexpected With Voluntary Benefits

As an employer, you want employees and their families to have the security they need, no matter what their situation. Yet with increasing benefits costs, adding more company-paid life insurance is typically not the answer. Employees today want and need individually owned life insurance products.

As an employer, you want employees and their families to have the security they need, no matter what their situation. Yet with increasing benefits costs, adding more company-paid life insurance is typically not the answer. Employees today want and need individually owned life insurance products.

Voluntary Life Insurance Can Add Security At Any Stage.

As employees travel through various life stages, reassessing their life insurance needs is important to make sure they have sufficient coverage as their needs change and inflation increases. Voluntary life insurance is a good way employees can add security at any life stage:

  • Newlyweds with no children don’t need extremely large amounts of life insurance coverage, but should make sure their spouse could make ends meet if the other dies, especially if they have a mortgage. Also, cash value insurance is more affordable at younger ages and while they’re in good health.
  • Preparing for retirement — For many, life insurance needs are less after retirement than in other life stages, and term insurance may end around this time. Yet maintaining an adequate amount of life insurance is still important — final health care costs, funeral expenses, surviving spouse’s standard of living, children’s inheritance — all of these circumstances should be considered when evaluating life insurance needs for the golden years.
  • Married with children — Coverage needs increase significantly to make sure children can be cared for and meet college goals if a parent passes away, in addition to protecting the surviving spouse. This is an ideal time to add term life coverage to existing cash value life coverage.
  • Single again — Approximately 38 percent of U.S. marriages end in divorce, according to the National Center for Health Statistics. That’s why it’s important for employees who find themselves single again to reassess their life insurance needs, especially if they have children.
  • Change in financial status — As employees’ careers progress or if they receive a significant inheritance, their life insurance needs may also increase, yet most wealthy Americans are not adequately covered.

The Life Insurance Protection Gap

The majority of employees believe it’s important for their employer to offer insurance benefits, and the workplace continues to be a leading source for obtaining life insurance coverage.


By providing a variety of voluntary life insurance benefits for your employees, you can help them secure the financial protection they need in various life stages without affecting your organization’s bottom line.


BlackIron offers a variety of employee-paid voluntary cash value life and term life insurance products through the convenience of payroll deduction. Most of these products are portable so your employees can maintain their life insurance protection if they retire or change jobs.

  • Cash value life products — Employees need individually owned cash value life insurance as the anchor of their life insurance protection. Relying only on benefits through their workplace is risky, and the younger they are when they purchase cash value life protection, the more affordable it is. Benefit levels may change as the insured’s needs change.
  • Term life products — These voluntary products offer higher coverage amounts at lower premiums for life stages where coverage needs are greater. Term life insurance can help families cover mortgage payments, child care, saving toward retirement, children’s college expenses and other life stages when financial demands are high in the event of a premature death.
  • Other options — Some voluntary products offer additional life insurance as a rider. These optional riders offer an affordable way to expand life insurance coverage for specific needs and for immediate family members.

Help Your Employees Bridge The Gap

Voluntary life insurance can provide a needed balance between employer-provided and individually owned coverage. BlackIron’s voluntary cash value and term life insurance products, combined with our expertise in benefits communication, can help you make sure your employees understand their life insurance needs and can get adequate life insurance protection as they progress through life’s stages. And because premiums are employee-paid, you provide the protection employees need at no direct cost to your company.

BlackIron Financial